Sellpy is unveiling exclusive insights into the world of pre-loved fashion and lifestyle items based on their internal data from the past months. The report provides a comprehensive view of second-hand shopping trends across multiple countries, revealing unique preferences, favorite brands, and cultural distinctions among shoppers.

Sellpy's data highlights the diverse tastes of shoppers in different countries, with each market having its own top-clicked items and unique culture-specific fashion needs. The traditional dirndls, chic evening dresses, and stylish sweatpants are the top choices in Austria. In Denmark they prefer practical and cozy trousers and hoodies, winter coats, and jeans and the Finnish shoppers are searching for sweatshirts, sweatpants, and cameras.

Items from expensive brands are capturing the hearts of many Sellpy users. The favorited items indicate a growing interest in more affordable luxury items. The Dutch second hand shoppers love premium pieces like Ralph Lauren jumpers and Prada handbags. In Denmark the Y2K trend is still going strong, with favored items from Miss Sixty and Dolce & Gabbana.
Exclusive brands like Aigner and Louis Vuitton are particularly popular in Germany and the Swedes appreciate high-quality materials like Soft Goat tops and nostalgic pieces like Gul & Blå jeans.
Zara, Nike, Gucci and Patagonia are brands that unite the users globally and are preferred across all markets.

Behind the Pop-Ups: The diversity in influencer pop-up shops reflects the wide range of interests and preferences among our shoppers, highlighting the personalized nature of second-hand shopping.
Sellpy's data also reveals that shopping pre-loved is primarily an evening activity in many countries, providing a cozy and unique experience.

For more detailed insights and information, please refer to Sellpy's comprehensive report on second-hand shopping trends and download below.

Visit Sellpy's website or contact our press office at press@sellpy.se for media inquiries.